A brand’s internal identity can be defined by many of the same characteristics we define individual identity by. This is because a brand identity is intended to accomplish the same thing. By defining a brand identity we’re attempting to tell the world what it is that makes the brand unique. We’re trying to create a robust image in people’s minds of what the business is all about. What they do, how they do it, and WHY they do it. What they feel about what they do.
The quality of your website is critical. Since it’s likely that your competitors have an incredible website, expectations are high, and you must at least meet the bar, if not exceed it. If you want to stay in the game, you’ve got to have a website that makes it easy for your users to browse your products and services, make purchases, and to interact with your business.
It is becoming more and more vital for any business to have an effective advertising campaign. The purpose of an ad campaign is to bring in new clients, buyers, users, customers and to retain existing clients. That can be hard, especially today when people are going to be much more careful with what they are buying. That is why it is so important for an ad to be effective and Good Design is what powers clever advertising.
As much as I enjoy many different art mediums, graphic design sparks the most to me. From building brand, web design to motion design and many more; Graphic Design is not just a career but its a hobby of my own. My goal is to be a creative director some day and create some amazing and cutting edge brands.
The creative brief sets the tone for the entire project.
It's the first and arguably one of the most important steps in the visual design process.
As it is the first stage that is a beginning for everything, both me and the client want to include as much relevant information as possible to reduce any confusion, and as a result, back and forth. this include subjects such as comapny detail, target audience, guidelines, type of product, timelines, etc. This allows both parties to iron out any uncertainties to ensure everyone is on the same page.
Depending on the scope of the project, I will include as much valuable information in my creative brief to minimize the time spent in this step.
However, it’s still extremely valuable for me to go through the researching phase to build a better understanding of the audience I am designing for and how to make it work for me.
The research phase of the graphic design process often involves things like: looking into competitors, design standard of the industry, the do and don't, what is work and not, etc.
Once I got an idea of what what I wanted to do, the fun part of my creative process start here.
My development stage consisted of multiple steps such as:
It is always essential for me to present my works to client and receiving as much feedbacks as possible. With this stage, I'm always refining my concept to the best it can be. The design will be present in mock up or other type of presentation. I will present the design to client and getting feedbacks for improvement or changes. Once all changes are made through revisions. I will wait for that "Yes, we love it!" message and going to the final stage.
When I finally make it to the final round of the project's journey, I will deliver my design files depend on client's wishes and the contract.
Package everything and carefully organize them for the sake of simple accessibility.
Depend on the type of design or client, production is optional. With this step, project such as print is needed.